SEO keyword Research Tips for Bloggers

 SEO keyword Research Tips for Bloggers

SEO keyword research Tips for Bloggers
Keyword Research Tips for Bloggers

Keyword research. As a blogger, this is something you know you need to do to make your blog a success. You may have already researched some keywords yourself; if so, great. But maybe the whole concept of keyword research confuses you.

Keyword research is something that starts long before you fill in the SEO plugin fields when you add an article. In fact, it is something that should happen even before you start writing.

This article will show you why the conscious, but not manipulative, use of keywords is so important. Next, it will offer quick and easy SEO keyword research tips to bloggers.

What role do keywords play in SEO today?

Google improves its algorithm every day. And with good reason: 

The number of searches performed increases every year, and 16-20% of the search queries used every day have never been entered into Google before. For this reason, Google needs to work to stay on top of how the world uses its search engine.

Ten years ago, keywords were king. Some more opportunistic webmasters have noticed that the more they include a particular keyword on a page, the better the page will rank in the search results for that keyword. This made the content very difficult to read and "keyword messy". Google punished this behavior with a series of algorithm updates aimed at combating "over-optimization".

Keyword research in 2022

These days, Google has a much more holistic approach to keywords. They are more concerned with the context presented by all the different words and phrases used in a piece of content than the unshakable presence of a particular keyword. 

Sometimes content that ranks well for a particular phrase does not even contain the exact phrase you are looking for.

But Google is always good at matching the context of what you're looking for with relevant information.

Optimizing for this is called "topic modeling", where you create a context for your content using a set of interrelated keywords.

The funny thing is that modeling the theme just takes us back to the natural way we communicate with others.

We don't use a single keyword; we use a set of interconnected words and phrases that together create the context of what we are discussing.

However, this does not mean that individual keywords no longer matter. Even in Moz's recent study of search ranking factors, surveyed SEOs agreed that keywords are the third most important part of the search algorithm.

So with that covered, let's now move on to the actual tips for SEO keyword research Tips for Bloggers.

What defines a good keyword?

The traditional definition of a "good" keyword is one that receives a lot of monthly searches and little competition from other sites trying to get traffic from that keyword. 

This layout comes from a tool like Google Keyword Planner, which shows monthly search volume and keyword competitiveness in AdWords.

In practice, however, that may not be what defines a suitable keyword for your particular blog. AdWords Competitiveness isn't always accurate in predicting how competitive a placement will be. 

And many longer keywords won't even have monthly search volume in Keyword Planner.

Instead, it is often better to opt for a more personal definition. A good keyword is something your target audience would search for, with existing search results they could reasonably enter. 

Most of the keywords you should target will be at least two words, often longer. Read on to learn how to create a keyword list and then narrow it down.

Keyword Research: Building Your Keyword List

You don't need a lot of clever or expensive tools to create a useful keyword list. Also, once you have a short list, much of the work of finding blog post topics is already done.

For now, though, your goal is to create a long list of 50 to 100 keywords to target. To keep track of your keywords, you need to create a spreadsheet. It doesn't have to be complicated; a basic dove of Google Sheets documents.

Which keyword research tool do you need?

Google Keyword Planner is a good tool to use, mainly because it's free. Start by entering the main topic of your blog, which can be anywhere from one to three words. Let's say we're starting a blog about succulents. I search for the keyword "succulents" to start.

From there, Google suggests other relevant and very broad keywords, such as succulents, succulent care, and where to buy succulents. 

These are still very broad keywords, but Juicy Care looks good: it has a high number of searches per month, and AdWords reports little competition.

When you find good potential keywords, enter them in the first column of your spreadsheet. Enter the monthly search volume in the second column. Keep scrolling through the results and fine-tuning your search as you think of other search terms. 

You can sort Keyword Planner by competition to find other strong potential matches that fit the typical definition of a good keyword with high volume and low competition. 

You'll probably end up finding a number of variations on the same idea, which isn't a problem. Although the competition rating applies to sites using AdWords, it can provide a good indication of the competitiveness of organic search results.

Once you have a good list of 50-100 keywords, group them by topic. Be specific enough that each group can be its own blog post.

Refine your keyword list

We've already made good progress: From your list of 50+ terms, you probably have enough keyword sets to create ten or more blog posts. But where do you go from here?

A simple system for judging your keywords, like the one Ryan Stewart shares in this article, is a great option. It is a color-based ranking system based on Page Authority (PA) and Domain Authority (DA) of the top four results for each keyword. To get started, you need to create a free Moz account and install their browser extension.

First find your own website DA using the toolbar. Let's say your site has a DA of 20.

Then Google each keyword on your list and color code it according to this matrix. You look at the first four results and ideally for results with an AP of 20 or less and a DA of less than 50.

For example, our keyword "care succulents" looks orange with some pretty strong pages from weak domains.

This one, "best seo tools for keyword" looks great:

Once you have sorted everything, your list should look like this:

A key keyword for each publication.

Basically, what colors you get in your keyword document will tell you how easy it will be to place your post on the first page of search engine results. Of course, you do not get there from one day to the next, but if you create content that is at least as good as other content that appears in the top four places, and your DA can be compared to some of the other DAs , you see there, you have a great opportunity.

Your next step is to find the best keyword from each group, balance the volume and competitiveness, and move it to the top of the group. Some good examples are "best seo tools for keyword" and "keywords research", which according to keyword research are likely to rank well.

Use these key keywords to create a blog post theme. The best keyword should appear in the title, at the beginning. Enter this title in the next column.

You want to sprinkle the main keyword in the post you're writing and include all the other keywords in your list once or twice. You don't have to worry about keyword density; Use keywords where they make sense.

If you use an SEO plugin like Yoast SEO - which you definitely should - you should also use the keyword top here. The Yoast plugin will provide additional suggestions for optimizing your post.

Final thoughts

If you follow the instructions above, you should end up with a list of at least 50 keywords and ten or more potential blog posts. Some of these potential posts may already exist on your blog, which means that all you have to do is optimize them and adjust the text to include your keyword set.

When you run out of keyword sets, simply repeat these steps to create a new list. Keyword inspiration can be found in Q&A services such as Yahoo Answers and Quora, as well as by browsing relevant articles on Facebook or Pinterest.

What is your favorite keyword inspiration? Share your own tips and tricks in the comments below.

Post a Comment