Keyword Research Tips for Beginners

  Keyword Research Tips for Beginners

Keyword Research Tips for Beginners
Keyword Research Tips for Beginners

Keywords are the key to getting your content discovered by both users and search engine crawlers, which is why keyword research is critical to the success of any SEO and content marketing strategy.


With properly conducted keyword research, you can find and select the most relevant keywords that best suit your target audience.


How do I start keyword research? What tools can you use? How do you choose the best keywords from your options?


Getting Started: Keyword Research Tips for Beginners


1. DISCOVERY OF KEYWORDS

The first step is to create a list of possible keywords to use. There are several criteria on which to base your choices, but for beginners, you can focus on the following:


  • Search Volume: This is the number of times a keyword has been searched in a given time period (usually per month). This is a good measure of how important a keyword is to your audience.


  • Keyword difficulty: Also known as keyword competition. This is a metric that rates how difficult (or easy) it is for a keyword to enter the top 10 search results. 


It is based on several factors, including site and domain authority, as well as content quality.


Some of the best free tools and resources you can use to find keywords are:


  • Google Keyword Planner: The most commonly used keyword tool by marketers.

  • Google Trends: Best used to find keywords or topics with seasonal fluctuations.

  • Forums: Some of the most popular online communities you can get ideas from are Quora and Reddit, as well as Facebook groups. Depending on your industry, you can also opt for niche forums such as Stack Overflow for programmers or GameSpot for gamers.


  • Google Search: If you already have a vague idea of ​​what keywords to target, using Google Search's automatic search and related searches is a great way to find more relevant keywords.



2. CHOOSE THE RIGHT KEYWORDS

The next step is to narrow down your list by choosing the best keywords that are most relevant to your goals and your audience. Some thoughts to make:


  • Relevance: How relevant is this to your target audience's search intent? (More on search intent in the following sections.) Does the keyword/topic make sense for your brand and the industry you're in?


  • Volume and competition: The goal here is to find your "sweet spot", i.e. keywords with medium or high search volume with low competition. In many cases, it is better to opt for very specific keyword phrases (i.e. long-tail keywords). Search volume may be lower for long-tail keywords, but using them ensures that the target audience you get is more aware of their search and more likely to convert.


  • Authority: Choose keywords that have medium or high search volume if your competitors have lower backlinks and domain authority (DA). This will work to your advantage, especially if you have established yourself as a trusted source of information in your industry.


  • Trend and projection: At Google Trends, you can choose low-volume keywords that have a favorable trend history and projection. If you can gauge whether a particular topic can become more popular in a few weeks or months, that might be a good choice.


TOP TIP: Determine the needs, interests, knowledge level of your target readers, and what stage of the sales funnel they are at. This will help you shortlist your keywords.


3. GET HINTS FROM COMPETITORS

Another keyword research strategy is to analyze content gaps with competing domains. 


This means you assess the content and keywords your competitors are currently ranking for and identify topics or angles they haven't explored yet.


Ahrefs' Site Explorer is a great premium tool to use for content gap analysis. You can also just look at the content on the first page of search engine results pages (SERPs) and see where you can fill in the gaps. A few things to consider:


Currency/freshness of content: Is the competitor's content outdated? When was it published or last updated? 


Is there any new information you can include in your version of the content?


  • The thoroughness of content: This is especially important for more complex topics. Did the competitor explain the content well? Are there any examples or details missing?


  • Usability: Evaluate the usability of the competitor's website. Are you sure the content is easily readable on the user device? Does it load quickly, do ads affect the experience, etc. ? These factors are all the more relevant now that Google is putting a lot of emphasis on UI/UX with their Core Web Vital algorithm update.



4. PHRASE OF YOUR SHORTLIST KEYWORDS

Considering user intent and context is crucial when formulating your keywords. Your keyword must be relevant to the needs and interests of your target audience for it to rank well in the SERPs.


They are total main three types of keyword research tips

Information: Requests of this type are generally in the form of questions. Users seek answers to questions. 


For example, "How do you do keyword research for beginners?" AnswerThePublic is a great tool for finding frequently asked questions for specific keywords.


  • Navigational queries: This type of query is closely related to informational queries, but for navigational queries, users search for a specific URL/webpage to learn more. These are often used for business inquiries. For example, "Keyword Research Tool".


  • Transactional: This type of request is usually commercial in nature, i.e. users get a head start on conversion. For example, “Best Keyword Research Tool” or “Texas SEO Provider”.


TOP TIP: Don't over-optimize your titles. Insert your target keyword as naturally as possible. Explain your keyword to people, not search engines.


Optimize your SEO strategy with keyword research


Keyword research is just one of the many steps involved in SEO. And while having the right keywords helps determine the direction of your strategy, its success ultimately depends on your ability to produce high-quality content.


If you're just starting out on your SEO journey, or if your brand needs extra assistance with your keyword research and content marketing needs, Illusion is here to help. 


We have the resources and professional experience that can help you optimize your SEO strategy even better.


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