Top Keyword Research Tips that Still Work

 Top Keyword Research Tips that Still Work

Top Keyword Research Tips
Top Best Keywords Research Tips


Content marketing is one of the most powerful inbound marketing tactics.


By creating valuable content regularly, you will position yourself as an authoritative online resource and offer value to your target audience.


Plus, it will help you rank higher, increase your organic traffic, increase conversion rates, and get lots of high-quality backlinks.


However, getting the most out of your website content isn't enough to get a wider audience to notice.


We must target the right audiences.


But how can Google do it for you?


This is where finding relevant keywords and optimizing your content for them is essential.


Where can I find keyword ideas?


To conduct relevant keyword research, you must first create buyer personas and understand who your audiences are and what they search for online.


To get started, you need to compile a list of all the topics, categories, topics, and keywords that you want to cover on your website.


Ask yourself what kinds of keywords your target audience uses that are valuable to your business.


For example, if you are in the digital marketing niche, it could be topics related to social media marketing, SEO, content marketing, website traffic, PPC, email marketing, etc.


Keep in mind that these phrases are not the keywords for which you should optimize your content.


These are just a few general topics that you will use as a basis for finding more specific keywords.


And there are several ways to do it.


1. Focus on the "intent of the investigation"


Starting in 2022, always start by knowing the user's search intent.


Why?


Because that's what Google primarily focuses on.


But what is the intention of the investigation?


Search intent, also known as "user intent," is a user's goal when they go to the search engine to find and respond to a query.


These are the main types of "search intent."


  1. Informative

  2. Commercial

  3. Navigation

  4. Transactional

  5. Always ask yourself what content a user wants when they Google a certain keyword.


Looking for a specific page? Do you want to make a purchase? Many peoples are looking for the right information.


Based on this, you need to divide your keywords into navigation, information, business, and transaction categories.


Conducting keyword research based on search intent is the only way to target the right audiences, deliver relevant content, and get them to convert faster.


Starting in 2022, always start by knowing the user's "search intent." Because that's what Google primarily focuses on. #SearchIntent #Google # 2022

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2. Google has the answer (keywords)

Google is smart.


To provide users with relevant and personalized searches, you acknowledge their search intent.


In other words, Google understands what a user wants to achieve by searching for a certain phrase.


Using Google itself, we can find a lot of information about search intentions and trends.


E.g.


3. Use "Google Suggestion"


Enter a keyword in the search box and check the suggestions provided by Google.


For example, if you type "site traffic", you will see suggestions such as "site traffic analysis", "site traffic checker", "site traffic ranking", and so on.


These are all amazing keywords to add to your list because you know a lot of people online are searching for them.


4. Use "Related Searches"


This is another amazing keyword research option provided by Google. Let's go back to our website traffic example.


Suppose you want to come up with keyword ideas related to it.


All you have to do is Google it, then go to the "Related Searches" field at the bottom of the Google SERPs.


This is where you will see phrases like "how to track website traffic", check website traffic for free "or" check domain traffic ".


These are all potential keywords that can add value to your website content.


5. Use "Reply to Public"


Answer The Public works on a similar principle to Google Suggest in that it provides you with a list of questions that spring directly from the minds of your customers.


This tool is incredibly easy to use.


All you need to do is enter the subject and hit the "Get Questions" button.


Navigate to the data section, where you will find the three types of results: question-based keywords, long-tail results, and a list of related topics.


This tool is extremely important because it helps you understand search intent and gives you tons of highly relevant long-tail keywords.


Answer the Public is one of the smartest analytics tools that successfully combines Bing and Google suggested searches. #answerthepublic #Bing #Google

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6. Use "the right keyword tools"


Of course, you can do a keyword search manually, without investing in a tool. However, the process of researching a keyword would be much more complex.


Keyword search tools will automate the repetitive and manual aspects of the process, giving you more time to spend creating great content and analyzing search engine intent.


Here is a short list long-tail of great keyword research tools that you could use:


Google Keyword Planner is one of the best tools to find trending keywords and topics. And that makes sense, given that your results come directly from Google.


SEMrush allows you to do a complete competitive analysis. All you have to do is type its URL in the search box and you will get an amazing list of keywords to use in your content strategy.’


Keywords Everywhere is a comprehensive tool that provides you keyword results from various places like Google, Bing, YouTube, etc.

Ubersuggest will analyze Google's suggestions for you.


Instead of manually googling your topics, just type them into this tool and it will get the results for you.


7. What are the "suitable keywords"


You've made a list of potential keywords, but how do you identify the right ones? Remember that no tool can tell you which keyword to use.


Instead, you need to pay attention to a wide range of factors and strategically analyze them to choose the right phrases for your content strategy. Some of them are:


  • Search Volume - It's important to know how many people are searching for your target keyword. Of course, keep in mind that search volume varies by industry.


  • Organic CTR: When combined with search volume, this metric tells you whether targeting a certain phrase is profitable. This is where tools like Moz or Ahrefs can help as they will automatically calculate the organic CTR for you.


  • Keyword Difficulty: As the name suggests, this metric tells you how difficult it is for you to rank well on a certain keyword. if your site is new and you want to rank your website then you need to take help from SERPs. These can be long-tail phrases like "how to increase website traffic". As your site grows, you can start optimizing it for more competitive keywords, such as "organic website traffic."


  • CPC, or cost per click: indicates whether people using a certain keyword are actually converting. If a keyword doesn't help you generate new leads or increase conversion rates, is it worth it?


  • Keyword trends: You want to know how the use of a certain keyword changes over time. This is where Google Trends can help. One of the keywords is constantly searching and our website is clicking then you need to use the relevant phrases.


  • Relevance - Sometimes some keywords are automatically stele from another site.  CTR, CPC, and search volume, and these keywords are not for your business. Just Like, using the keyword "site traffic checker tools and methods" doesn't make sense if you're a digital marketing blog that doesn't sell SEO tools.


Search the Low volume keywords and topics then write on it. To create perfectly optimized content, you will need to insert your keyword into your URL, title tag, meta description, H1, and H2 tags, alt text and image titles, etc.


The idea is to make your content valuable. Always remember that you are writing articles for people not for google crawl.


This is why spamming your text with a one-word phrase will not work. Instead, make sure every part of your page is informative and easy to follow.


8. Constantly test and modify


Like I said before, there is no hard and fast rule telling you what (not) to do. You need to experiment with the different keywords for ranking the website on the google top pages.


If you write it then you use the wrong keywords and it is very difficult on google ranking then you need to replace the keywords.


You should set clear SEO goals and use them with your KPIs. Choose the right SEO tools to help you understand the exact impact of keyword optimization on your rankings, traffic, or conversions.


Many reporting tools allow shortlisting longtail of the functionality of various tools in one dashboard and creating SEO reports that are relevant to you.


9. Optimize for "long tail sentences"


When optimizing content, it is also important to add keywords organically. Focus on conversational and long-tail phrases as they add more value to a search engine.


While they don't typically have an impressive search volume, they are more specific. As such, they convert better than a single word and exact match sentences.


10. Use "Reddit"


We use Reddit every day to ask questions or look for answers that some have already provided.


Because of this, Reddit can be a gold mine for your potential keywords.


You just need to search for the desired keyword and then find a matching subtitle.


Try to find popular discussion threads with lots of comments as they may contain a relevant long-tail keyword such as "how to increase site traffic" or "best SEO tool for website traffic".


Result


Keywords are one of the main things to generate the traffic and approach the sites to people as well as quickly. 

It gives you a competitive advantage in a crowded digital landscape and allows you to put yourself in front of the right audience.


This is why you need to execute it strategically and I hope these tips will be helpful to you.


Of course, as your business grows and your focus changes, you'll need to review your keyword research strategy and change the parts that no longer work for you.


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