Best Local SEO Tips for Small Businesses

 Best Local SEO Tips for Small Businesses

Best Local SEO Tips
Best Local SEO Tips

According to the SEO Tribunal, 97% of people find out about local businesses through online media! Additionally, 88% of cell phone searches for local businesses result in in-store visits within 24 hours.

Considering how cash-strapped most small businesses are, focusing on the right tactics can help keep a business running.

Local SEO is all about optimizing a website's experience for local search results. For example, if you have a small pizzeria, when someone in your industry searches for “pizza near me,” your business should ideally appear.

Here are some local SEO tips that are sure to prove to be effective.

1. Claim and optimize Google Business page

According to an Insight study by Bright Local, potential customers are 84% more likely to find a particular company's Google My Business (GMB) listing when looking for a related product. 

And over 64% of consumers use the list to find relevant contact information.

As a small business, if your business isn't listed when people are looking for it, you could end up losing out.

Create a verified GMB account if don’t have already an account. Update the main information in the list. 

This includes your business name, location, hours of operation, website, contact details, and photos.

Make sure every information is up to date. The last thing you want to do is confuse or anger your potential customers by sharing outdated information, especially around your address and opening hours!

2. Include local keywords in your content.

Just as adding the right keywords is important for general SEO so is local SEO. The only difference here is that instead of the general, long-tail keywords in your category, you need to add keywords with local intent.

According to HubSpot research, phrases that include the words "near me" have seen their usage increase by 150%. To capture this audience, you need to include these words in your content.

Here, the keyword research tools will be of great help. You can choose from several. Ubersuggest's free keyword tool is a popular option. In this, all you need to do is add a local keyword, and the tool will give you similar words which you can add to your content.

It also presents information about the performance and CPC of each keyword. The best tip here is to pick words that work moderately. This is because the keywords are likely to present immense competition. 

Also, try to search for long-tail words and questions. The conversion rate of 36 percent.

3. Implement the creation of local links

According to Social Media Today, 41% of businesses find link building the most difficult aspect of SEO. 

While it can be difficult, you need to incorporate this element into your local SEO strategy to make sure your small business stands out.

What is local link building? It refers to the art of building local links, both external and internal, to further optimize a business for geo-targeted keywords.

The easiest way to build local links is to blog as a guest on relevant local websites. This helps you in two ways. 

First of all, it allows you to link to your article from another authoritative source, which increases your credibility. Second, it helps to network with local stakeholders.

Other relevant local link building ideas include:

  • Entering your small business for relevant local rewards.

  • Collaborate with local influencers to leverage their reach.

  • Write about your favorite local businesses to encourage others to write about you in return.

  • Creation of a local resources page (Local Industry News, Guides) to serve as a source of information.

Since there are several websites to choose from and different strategies to use, link building is a very tedious task. 

For example, if your business operates in Canada, seek help from a quality Vancouver SEO company for link building.

Also, do your part by tracking your online presence for any brand mention that has not been linked to your website.

Likewise, keep track of your competitors' links to identify opportunities for your brand. You can see them like ripe fruit that you must enjoy.

Use tools like Google Mentions or Alerts to see which posts and local businesses have mentioned you unrelated. Contact them and ask them to link to your content, and voila! On the other hand, you can use Ahrefs to compare backlinks with your competition.

4. Add metadata to your website.

Some elements of SEO remain the same in general and local strategies. And adding quality metadata is one of them.

According to Optin Monster, 43% of people decide whether or not to click a given link based solely on its metadata.

Metadata is made up of three things; meta title, meta description, and URL.

Meta title - The blue underlined title is displayed in the search result. It's the first thing search engines see.

Meta description: a concise summary of the subject of the link. Search engines judge a web page on this basis.,

Meta URL: The last part of a website URL that directs users directly to the specific page.

Without each item, search engines won't be able to find and categorize your content for display on search engines. 

Experts advise keeping every piece of content crisp and complete. For example, the ideal length for meta descriptions is 160 characters, since Google truncates the description to this limit.

From a local SEO perspective, you need to include local keywords in the meta description of your small business website. 

This will allow local visitors to identify that your brand is truly a local business. For example, check out the meta descriptions of different restaurants that are reflected when you search for Indian restaurants in Ottawa.

5. Create a landing page

SEO Court reports that 78% of location-based searches performed on mobile devices result in conversions. 

A great way to answer this research is to include a well-designed and visually appealing local landing page on your website.

This page is used to provide advice to potential customers on the nearest location for a certain brand. It also helps in giving directions, as it usually tends to include a built-in Google map.

Just like your Google My Page listing, also add the crucial NAP information (name, address, contact number) on your location's landing page.

This is also a great section to optimize for geo-targeted keywords. After all, it's just as important to tailor your keywords to your content. 

And that can be difficult to do on conventional web pages compared to dedicated location pages.

However, don't overdo it. Keep introductions or general paragraphs short and to the point. Below is an example of the dedicated Sycamore Street location page.

See how you dodge the lint to make sure your site visitors get the information they came for. Remember, only people who click on these pages and are looking for NAP information about your business.

Farewell Tip

Being a small business in today's competitive landscape is quite difficult. There is a myriad of challenges you have to overcome when trying to attract customers.

This includes issues of cash flow, stability, regulation, and competitive ability to survive.

Small businesses usually rely on the same person for different jobs. This can make online visibility difficult as the task itself takes time.

Not to mention that you have to constantly monitor your SERP and make changes to your campaign as needed.

Make sure your business doesn't go bankrupt because your business can't give SEO the attention it needs. 

Hire a resource dedicated to your SEO needs or seek professional help. Whatever you do, don't take online visibility lightly.

The more people you attract and convert, the greater the chances of your business being successful.

Are there other local SEO tips that have worked for you? Help us all and comment on them below.

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