6 BEST WAYS TO GET TRAFFIC TO YOUR E-COMMERCE STORE WEBSITE

 6 BEST WAYS TO GET TRAFFIC TO YOUR E-COMMERCE STORE WEBSITE


Tips to Increase e-commerce Website
Tips to Increase e-commerce Website


Building a website or an online store is an easy task. Most people with a product or service can build a website without prior technical experience.


However, the real battle begins when you start the page. You have listed all your products with their details.


But nothing happens. No one visits. And as a result, there are not enough sales to support your business.


You need to implement techniques that will drive traffic to your site and lead to more conversions.


Let's take a look at a few ways to do this!


1. Target group via social media


Advertising is one of the best ways to increase traffic to your e-commerce site.


Instead of going for traditional paid advertising models. I suggest you invest efforts in social media marketing.


The reason is that social media is extremely powerful and able to target the right audience cost-effectively.


Statistics also show that online stores with social media on average sell 32% more than those that do not.


In addition, 54% of Internet users browse social media profiles to research products before making a purchase decision.


To be successful in the world of social media, you must identify the most important platforms where your target audience is most active. Share your content on your chosen platform.


Get more traffic to your site by sharing product page links in your content.


And do not forget to interact with your customers and answer their questions or comments.


2. Build a content marketing strategy


The goal of a content marketing strategy is to create high-quality information material that attracts and engages your target audience.


While it can take many formats, the most effective way to distribute content on an e-commerce site is by blogging.


A blog is a great way to tell your visitors about your brand and its offerings.


According to the Content Marketing Institute, 61% of online consumers have made a purchase based on the blog's recommendations.


You can also use the space to improve your SEO strategy by including relevant keywords that you will rank by.


When creating content for your blog, be sure to focus on the topics that revolve around your audience, their needs, and their interests.


Do not just talk about yourself and your brand. Instead, focus on building trust and credibility by presenting yourself as a useful resource.


Good idea to include lots of images on your blog page to convey your main points. It will also help to split long paragraphs of text and make the page visually appealing.


While custom photographs work best to illustrate actual products, you can purchase inexpensive stock images from reputable sites to illustrate the context of your blog.


3. Use SEO to get higher up in the SERPs


We are all aware that search engines can be huge engines for website traffic. 53% of all organic traffic comes from search engine results. In addition, search engines offer website owners the opportunity to get traffic from relevant users.


These are the ones who actively search for products/services that are similar to yours and can help you collect conversions using a specific search.


However, landing on the fifth page of the search engine results page will not benefit your business.


In fact, most internet users do not go beyond the other side of search results. Therefore, aiming for the first two pages is the key to SEO success.


Here are some tips to get you started:


  • Identify the keywords and terms your leads use to search for products similar to yours.

  • Include keyword keywords in your product titles, descriptions, blog pages, and image-alt text.

  • Make sure your web pages load quickly with images.

  • Optimize your site to work well on all types of devices.

  • SEO progress is generally slow but stable. 

  • Once you start getting rankings, it will send a large amount of relevant traffic to your e-commerce site.


4. Increase paid traffic with PPC ads


PPC or pay-per-click advertising is another proven strategy for growing your business - fast.


And the best part is that you do not have to pay for the ad yourself, but only for the traffic that comes to you. You only pay when the potential customer clicks on your ad.


To get started with a PPC advertising strategy, you need to bid on keywords that match your product and services. Make sure you create a landing page that is clear, coherent, and easy to navigate.


Write your ad text focusing on the customers and how your product benefits them. With PPC ads, there is no clear guideline for what works and what does not.


This is why it is important that you try out different variations of your headline, text, and color palette to analyze the features that increase your conversions.


5. Collaborate with Influencers


The lady who attracts influencers marketing is a relatively new form of promotion of your products. It depends on working with people who have a significant following and getting them to review your brand.


Based on their recommendations, many internet users are enticed to check out the said website.


If done correctly, influencer marketing works very well. Marketers also support the tactics and plan to increase their spending on the protocol in the coming years.


However, there are some factors that can negatively affect the impact of influencer marketing. 

A few include:


  • Choosing influencers who have a target audience that is not similar to yours.

  • Choosing influencers who will not normally use your product.

  • Influencer sends incorrect or incorrect information about your offers.

  • Failure to reach mutual terms and goals with the influencer.

  • Not setting up proper landing pages for visitors in advance.

  • Get in touch with email marketing


6. Email Marketing


Email marketing may seem dead, but true, it works better than multiple marketing channels. Data also shows that for every $ 1 spent, email marketing generates an average of $ 42.


In fact, statistics show that around 87% of marketers use email to deliver their content. It is also the third most popular content distribution channel that falls right behind social media and blogs.


Collect email addresses from site visitors to build your email newsletter list.


You can do this by creating a landing page that allows the audience to enter their email address in exchange for something like discounts.


When creating content for your email newsletter, remember to focus on customer engagement. Instead of sending them long paragraphs of text, make the email interactive by adding videos, images, GIFs, and collapsible menus.


And do not forget to optimize all your emails for mobile devices.


Conclusion


Now that you have a list of effective tips in your toolbox, you should be able to draw a strategy that will encourage more visitors to your e-commerce site.


Give them a chance to see what works and what goes wrong. With consistency and a little effort, you will definitely see a marked increase in your traffic and overall conversions.


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